Human-Led SEO in the Age of AI Search

As AI tools like ChatGPT and AI Overviews transform how people search for information, counsellors and mental health professionals are facing a new digital reality: how do potential clients find you online?

In this session, we’ll demystify SEO for the age of AI — focusing on human-led strategies that help your practice show up naturally and authentically in both traditional and AI-driven search.

You’ll learn:

• How AI search (like ChatGPT) is reshaping online visibility
• What good SEO looks like — and how to measure real results
• Practical, human-first ways to improve your website’s searchability right away

Walk away with clear, actionable steps to strengthen your online presence and connect with more of the right clients — without sounding like a robot.